entrpreneurship

INTERNATIONAL CONFERENCE FOR MANAGING THE ASIAN CENTURY (ICMAC) 2015
ASEAN Entrepreneurship, Innovations and Technology
18 – 20 Nov 2015 in Pullman Hotel Kuala Lumpur, Malaysia

www.icmac.asia

Rise of Asia

Hi Mic

A Business Plan should have the following information which is adapted from the World Bank IFC SME Toolkit
(http://www.smetoolkit.org/smetoolkit/en/content/en/793/Creating-an-Effec...):

DRJ

Cover page

Executive summary
Table of contents

1.0 Overview of the Industry

2.0 Company Profile
2.1 Description of Products and Services
2.2 Positioning
2.3 Pricing

3.0 Market and Marketing
3.1 Customers
3.2 Products
3.3 Market size and Trends
3.4 Competition
3.5 Estimated Sales
3.6 Sales Strategy, Advertising and Promotion