Writing a SME Business Plan

Hi Mic

A Business Plan should have the following information which is adapted from the World Bank IFC SME Toolkit


Cover page

Executive summary
Table of contents

1.0 Overview of the Industry

2.0 Company Profile
2.1 Description of Products and Services
2.2 Positioning
2.3 Pricing

3.0 Market and Marketing
3.1 Customers
3.2 Products
3.3 Market size and Trends
3.4 Competition
3.5 Estimated Sales
3.6 Sales Strategy, Advertising and Promotion

4.0 Business Development Status (progress thus far)
4.1 Production Process
4.2 Cost of development
4.3 Labor Requirements
4.4 Expenses and Capital Requirements

5.0 Profile of Management Team
5.1 Ownership
5.2 Board of Directors/Advisers
5.3 Support Services

6.0 Financials
6.1 Cashflow Statement
6.2 Balance sheet
6.3 Income Statement
6.4 Funding Request and Exit Strategy

7.0 Risks and Contingency Planning


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