March 2012

Writing a SME Business Plan

Hi Mic

A Business Plan should have the following information which is adapted from the World Bank IFC SME Toolkit
(http://www.smetoolkit.org/smetoolkit/en/content/en/793/Creating-an-Effec...):

DRJ

Cover page

Executive summary
Table of contents

1.0 Overview of the Industry

2.0 Company Profile
2.1 Description of Products and Services
2.2 Positioning
2.3 Pricing

3.0 Market and Marketing
3.1 Customers
3.2 Products
3.3 Market size and Trends
3.4 Competition
3.5 Estimated Sales
3.6 Sales Strategy, Advertising and Promotion