selling

To: ALL BANKING RELATIONSHIP MANAGERS AND BRANCH MANAGERS
From: Dr John Vong

1. What is SIRC?

SIRC is a process that aims to on-boarding prospects or customers in the most effective manner. It describes the process of prospective customer search, prospective customer identification, prospective customer reach out and prospective customer capture

There is always a time lag between carrying out sales activities (such as searching, identifying, reaching out, and capturing the sales) and collecting the revenue. The SIRC process is an attempt to reduce the time lag.