How to write a Strategic Plan Template

TO: DR KAHN
FROM DR JOHN VONG

Dr Kahn, I concur with you that many corporate executives are unsure in putting together the SWOT analysis and strategic thinking to write the strategic plan. Therefore, I am submitting a user-friendly template (table contents) of a strategic plan for your consideration. The strategy write up should not be more than 30 pages (excluding the annexes).

Table of Contents

EXECUTIVE SUMMARY

1.0 BACKGROUND
1.1 Origin of Strategic Planning Project
1.2 Project Objective and Approach
1.3 Writing of Inception Report
1.4 Proposed Output
1.5 Project Schedule

2.0 ENVIRONMENTAL ANALYSIS FOR CLIENT
2.1 SMEs in Indonesia
2.2 Internal Environment Analysis
2.2.1 Financial Performance
2.2.2 SWOT Analysis of Market Segments
2.2.3 Products and Competitors
2.2.4 Business Process
2.2.5 Human Resource Management
2.3 External Environment Forces
2.3.1 Influence of Economics and Loans Market
2.3.2 Political Scenario
2.3.3 Technology and Banking
2.3.4 Social Demographics relating to Banking

3.0 FRAMEWORK OF SME STRATEGY
3.1 Strategic Direction
3.2 Market Strategy
3.3 Product Strategy
3.4 Business Process Strategy
3.5 Human Resource Strategy
3.6 Financing Strategy

4.0 SME STRATEGY IMPLEMENTATION
4.1 Logical Framework Approach
4.2. Project Management
4.3 Preconditions and Risks

5.0 GOVERNANCE OF SME STRATEGY
5.1 Stakeholders
5.2 Budget Considerations

LIST OF ANNEXES
Annex 1: Members of the Focus Group Interviews
Annex 2: Organization Chart
Annex 3: Current Financial Projections (2010-2012)
Annex 4 : Financial Projections (2010-2012)
Annex 5: Price War
Annex 6: SIRC Guidelines